DROP 01 - THE FOUNDATION
Men built
to endure.
Two scripture-driven pieces open the first chapter - heavyweight cotton, discharge print, a woven label sewn into every one. Built the same way the men wearing it are asked to be.
MATERIAL
100% COTTON
WASH
HEAVY SILICONE
PRINT
DISCHARGE
ORIGIN
MADE IN INDIA
THE DROP
Two pieces first. The rest follows.
Cut on BLK621, front chest crest, full back graphic, woven folded label at the sleeve - made in India, same as the rest of Drop 01. A small handful of each goes out free at the bike meet on September 19, just to see how they land. Four to six more designs join these two on preorder after that, before the full run goes into production.
THE FOUNDATION
Some of us had to become it.
Built to Last isn't a shirt that spells out the thing men don't say out loud. It's quieter than that. Every piece carries scripture instead of a slogan, because the fight most men are in isn't the kind you clock out of - and the way through it, for us, has been faith.
Put on the full armor of God.Ephesians 6:11
Not every man is built to last from the start. Some of us had to become it - through faith, and through the people who didn't give up on us. That's the whole point of the name. Heavyweight cotton, discharge print, a woven label sewn into every piece - made the same way the men wearing it are asked to be.
THE ROLLOUT
How this gets real.
01
Made in India
Every piece in Drop 01 is cut, sewn, and printed there - 100% cotton, discharge print, done right.
02
Bike meet - September 19
Men Built to Endure and Do Not Be Afraid go out free, in person, a small handful of each - just to see how they land before anything's for sale.
03
Preorder - the rest of Drop 01
Four to six more designs join these two, opening the full first drop for preorder before real production - priced to be the best shirt for the money, not the same $50-60 everyone else charges for this weight of cotton.